#ThoughtLeadership w/o trustworthiness = disaster.
Brilliant insights are simply not enough.
Your team can promote your ideas everywhere.
But without #trustworthiness, you’re sunk.
So what is trustworthiness?
It’s not an edict.
You can’t simply tell your clients and prospects —
“trust us. We know.”
Those words will be a huge red flag to your audience.
Credibility + Reliability + Intimacy
———————————— = #Trustworthiness
This framework isn’t something you can calculate in a spreadsheet, it’s more a mental heuristic.
🗣️Credibility has to do with the words we speak and the claims we make.
👍Reliability connects to our actions, dependability, and follow-through.
🦺Intimacy speaks to the sense of safety and security when they entrust us with something — their needs, concerns, etc.
🤳Self-Orientation refers to focus and motivation. For thought leadership, why are you sharing this idea? Are you being pushy or salesy?
Self orientation lives in the denominator. As it increases — trustworthiness trends towards zero.
But it’s really useful for orgs as they plan and deploy thought leadership campaigns.
How are you and your team increasing the #trustworthiness of your org’s thought leadership?
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