How thought leadership can reach beyond content marketing in untypical industries.
An interview with Dr. Chitra Anand about the role of intrapreneurs in the workplace and using thought leadership over content marketing.
If you’ve ever felt creatively “stuck in a rut,” and innovation seems out of reach, this is the episode to cure your woes!
Our guest today is Dr. Chitra Anand, an award-winning Communications & Marketing executive with over 20 years in the technology industry. She’s an extraordinary leader, and has spent time as the head of Communications for Microsoft Canada, Director of Marketing at TELUS Corporation, and Director of Operations at Open Tex. She is also the author of The Green House Approach, a book filled with insights about innovation, creating compelling storytelling in business, and fighting complacency in the workplace. The Green House Approach is a mindset shift; a change in the way we approach thinking, and gives strong advice about “breaking out” and challenging current structural norms.
Bill and Chitra reminisce about her career in various tech companies, and discuss the way she implemented thought leadership to educate customers about new trends – long before “thought leadership” was a commonly used term! Plus, Chitra illuminates the many contrasts between content marketing and thought leadership, and how your organization needs both if you’re going to thrive.
Chitra is leading a new movement in the workplace: Intrapreneurship! Today, she tells us what the term means, and how Intrapreneurship can drive innovative thinking and build new, better ways of conducting business. Chitra gives thoughtful advice for those looking to include “Intrapreneurship” in their organization. This is a great episode, sure to change your mindset and leave you with great ideas. Give it a listen!
Three Key Takeaways
- Thought leadership means building new ideas and concepts; content marketing means leveraging an existing product or service.
- Thought leadership that forces clients to question old, staid habits, and identify behavioral shifts that can move an organization forward.
- Good thought leadership creates trust, and trust builds business.
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And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!