In thought leadership, it’s important to welcome criticism. In fact, it’s a good idea to seek it out. 👀 Here’s why.
I’ve seen individuals and organizations suffer from what I call “content insecurity.” They fear an idea isn’t good enough yet. So, they keep the idea to themselves. And polish and polish for a long time, hoping to reach that mythic 💯.
But ideas advance best when they’re put out into the world swiftly and debated candidly.
🧪 Scientists use the peer review process to test ideas and make sure the study’s findings are sound and replicable.
📊 Marketers seek input through panels and focus groups.
💾 Software developers (and entrepreneurs) have embraced the concept of Minimum Viable Product (MVP).
🎬 Filmmakers use test screening to refine their final edit.
If you want an idea or insight to thrive in the marketplace of ideas, then you need to send it out into the world swiftly. Welcome constructive criticism.
When someone points out a flaw in your ideas (and they will), thank them! And use the feedback to make your idea sharper.
What’s the Minimum Viable Idea that you can put out into the world and get feedback?