Transcript:
What does it mean to be the head of thought leadership for an organization?
Quite simply, we take powerful ideas to scale so that they can impact how people think and act. Our target audiences often include internal employees, customers, media, policy makers, and industry analysts just to name a few.
And to influence these audiences, we — as heads of thought leadership — need to become really good at looking around corners. Over time, we can develop a “sixth sense” when we look at rough ideas. We can spot which ideas have the potential to reach scale.
Our work requires us to weave our way nimbly through the organization. One day, we may be working with senior leadership at the top of the house. And then the next, working with front-line, customer-facing employees — such as sales teams.
Our teams themselves are relatively lean, so we become connectors and relationship builders out of necessity. We involve colleagues within the organization and we recruit outside experts and influencers. When we do our work right, we showcase the organization’s best thinking on the most relevant stages. That’s how we create 10x or a 100x impact through our work.
It’s an exciting time to be doing thought leadership for organizations.
Join the Organizational Thought Leadership Newsletter to learn more about expanding thought leadership within your organization! This monthly newsletter is full of practical information, advice, and ideas to help you reach your organization’s thought leadership goals.
And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!