What it takes to start a successful thought leadership program. An interview with Dr. Karthik Nagendra about standing up a thought leadership function, no…
research
Ask the right questions in the right way to ensure your research is accurate. An interview with Mike Ilecki about what goes into conducting…
The importance of thought leadership surveys and research. An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the…
Making content understandable and digestible. An Interview with Jerome Pagani & Craig Joseph about learning to collaborate, connecting with an audience, and injecting humor…
Adding a human side to research data. An interview with Manish Bahl about merging traditional market research with human insights. Do you know why…
Thinking about how organizations tell an aligned story across divisions. An interview with Ginger Conlon about creating organizational thought leadership in tandem with content…
Founders over 50 are building better companies. An interview with Mary Cronin about the similarities between thought leadership and entrepreneurship. What is the…
Making the leap and standing up a thought leadership function. An interview with Mark Smith about transitioning your role into thought leadership. Few children…
This morning, I’ve made a cup of tea ☕ and will re-read Sydney Finkelstein’s remarkable book “Superbosses.” And so, I thought I’d share a…
Developing a thought leadership role. Clarinda Cerejo discusses her journey developing and evolving a new thought leadership position. When did you first realize you…