Organizations don’t create thought leadership. People do!
Great organizations are made up of great people.
And great people come up with great ideas.
Those ideas live within the organization, just waiting for a spotlight.
Here’s a few things a leader can do to invest in thought leadership:
🔨 Encourage people to practice thought leadership.
⌛ Give them time within their work week to do so.
✨Reward thought leadership work.
Some Next Steps
📊 Make thought leadership part of your GTM strategy.
👓 Assign someone to be responsible for the thought leadership function (curating).
💵 Link thought leadership work to incentives and compensation.
Advanced steps
🧢 Build a thought leadership talent pipeline.
👉 Make thought leadership a core competency.
📈 Implement metrics that actually track thought leadership outcomes.
How does thought leadership fit within:
Your marketing strategy?
Your overall business strategy?
And how does that investment compare with your peers?