Scaling thought leadership across roles and seniority in an organization.
An interview with Jonathan Raveh about how an organization can scale, encourage, and support people as they find ideas and their voices.
Today’s guest is Jonathan Raveh, the head of Thought Leadership at AppsFlyer. AppsFlyer helps marketers succeed by being committed to accurate data, unmatched privacy and security, open tech-stack innovation, and an unbiased, customer-obsessed approach.
Jonathan shares how he spends his days working with 80+ people. His work day covers multiple documents helping employees write, edit, and develop their thought leadership content. First, Jonathan helps them shape their idea. Then, guides them as they establish their voice and values. Finally, he gets the post onto Linkedin and tracks the performance of it after it goes live.
Often thought leadership comes from the top down. But Jonathan explains why he feels that employees at all levels can have a valuable impact on both the company and the brand. We discuss the top three things that keep people from becoming involved in thought leadership development. And then, we give advice about how excuses can be overcome.
Finally, we wrap up the conversation with some advice for up-and-coming thought leaders who might get tapped to develop or lead a team in their own organization.
If you want to develop successful content and broaden the scope of the team creating it, this episode is full of insightful information you’ll not want to miss.
Three Key Takeaways from the Interview
- The difference between thought leadership and content marketing is not mentioning the company.
- Every day, you have conversations that could be used for thought leadership content. When discussing problems with others, remember to think that others are probably having the same issue.
- Posting your thought leadership to a platform isn’t enough to develop a community. You should be engaged with your posts and the posts of others.
And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage!