🔆 You may have noticed the technical expert who has devoted their career to a topic,
and built a reputation for advancing the conversation in their field.
🔆 Or it may be a #team that has worked together to nurture and develop a Core Idea.
They are the ones who have the expert mental #frameworks,
and likely a good percentage of the undocumented Content Library materials. 👌
They know their material deeply and instinctively,
and they can speak with authority on many different aspects.
Talent is essential and must be identified and developed.
But what happens if one of these key individuals retires, ⌛
takes a leave of absence🏖️, or joins a different company? 🚗💨
The answer can’t be that you will never develop thought leadership practitioners.
Your customers and clients are actively searching 👀 for people with a mastery of complex ideas.
You need someone to gain their trust and help them find approachable next steps.
Think of your key thought leadership Talent like a pipeline, rather than like crown jewels. 👑
In a world where generative AI 🤖 allows organizations to create vast amounts
of text-based content marketing assets,
the authentic, authoritative, and personal voice
of a thought leadership practitioner has increased value and relevance.
Our new white paper, the #OrgTL Canvas, covers these ideas in detail
Or, you can contact me, and we’ll set up a time to discuss.