Many individuals and organizations stumble into #thoughtleadership.
Often, it’s not a planned effort. 😵💫
Maybe an employee is asked to speak at a #conference 🎙️ or write an #article 📃;
they decide to post on LinkedIn or create a video; 🎥
or they become a #podcast guest (or host). 🎉
Things snowball ❄️ from there.
Suddenly, they’re creating more and more thought leadership,
either on their own, or on behalf of the #organization.
It can be a little overwhelming!
That’s one reason we wrote our new white paper,
Leveraging Your Org’s Thought Leadership, or, The #OrgTLCanvas.
Making thought leadership a “sometimes thing”
isn’t enough to really get the engine going. 🚗💨
Individuals 🕴️ and organizations 🏛️ must be intentional
about the practice of thought leadership if they truly want to create #impact.
Think about these questions:
❓What’s the “big idea” we want to implement?
❓Who are we trying to reach?
❓What does success look like?
❓How will we know if it’s working?
❓Do we have buy-in from key stakeholders across the org?
❓Do we have the budget to do this well?
It’s easy to run forward 👟👟👟, developing ideas and creating thought leadership assets.
But at some point, a leader in the organization (perhaps a CFO or CMO)
will need to hear some concrete strategy. 📈
Over the next few posts, I’ll explain the various parts of the OrgTL Canvas.
I invite you to follow me on this journey.
If you’re looking for a deeper dive, read our new white paper
Or contact me, and we’ll chat about thought leadership
And how the OrgTL canvas can propel your insights forward
To lasting success!
Until then, I invite you to read our white paper – and contact me if you have any thoughts or questions: https://lnkd.in/eFV5TTuA
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I write about:
#ThoughtLeadership #OrgTL and #Marketing