An #idea 💡 isn’t a book.
It isn’t a white paper. 📄
And it’s not a research study.
A Core Idea is a #thoughtleadership #insight
that’s been distilled down into a simple statement,
often just a sentence or two. 🌱
Precisely calibrated and carefully crafted, 🛠️
It’s ready to go out and capture the attention 🎪 of your target audience.
A successful core idea will cause someone to say,
“I haven’t thought about it that way before.
I’m not even sure I agree with you.
But, please, tell me more. I’m curious.”
Most organizations need 3-5 #evergreen Core Ideas to sustain a thought leadership function.
By evergreen 🌲, we mean that the idea will remain true and #relevant
for a select target audience for at least the next three years. 🗓️
(Many of the best thought leadership insights remain evergreen much longer than that!)
A yearly time frame is typically too short when it comes to thought leadership.
It takes time to generate a good idea, 🌱
and it takes more time than you’d expect 🪴
to get that insight established in the world on its own. 🌲
We talk about Core Ideas 🌱, and how to make them flourish ☀️, in our new white paper,
Walking through the framework of the #OrgTL Canvas
And making thought leadership strategy easy to create and maintain.
Contact me, and we’ll chat about how your org
can get the most out of its thought leadership!