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OrgTL Canvas – Bridge

Today, I’m going to focus on another part of our new whitepaper,
Leveraging Your Org’s Thought Leadership (also known as the #OrgTL Canvas!)
#framework created to help organizations build #strategies
that will elevate their thought leadership efforts.

To recap,
✔️ The items in the “Your Organization” column are most familiar and most accessible to you.
✔️ The items in the “Targeted Audience” column are furthest from you and your organization.
✔️ Items in the center are on “The Bridge.” These items share your insights with targeted audiences.

Now that we’ve talked about both the Organization and the Targeted Audience,
it’s time to build the Bridge between them.

If you want your ideas to spread beyond your organization and create #impact,
then you need to deliver them to specific target audiences.
But how do you find your best audience, and how do you reach them?

The OrgTL Canvas bridges that gap. 🌉

This work is accomplished through three areas:
The 🌞 Platform, the  🎉 Campaign, and 🥂 Relationships.
We will discuss each of these items on the strategic level.
It’s important to know where you’re headed and dial in the concepts.
Then, you’re able to create ⚒️ and deploy 📨 thought leadership campaigns.

If you’re looking for a deeper dive into these insights, read our new white paper
Or contact me, and we’ll chat about thought leadership
And how the OrgTL Canvas can propel your insights forward
To lasting success!

Until then, I invite you to read our white paper – and contact me if you have any thoughts or questions:
I write about:
#ThoughtLeadership #OrgTL and #Marketing