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OrgTL Canvas – Allies and Ambassadors

If you want to take #thoughtleadership to #scale,
you’re going to need help that goes beyond the walls of your #organization.

Our new Leveraging Your Org’s Thought Leadership whitepaper
(also known as the #OrgTL Canvas!)
is a #framework created to help organizations build strategies
that will elevate their thought leadership efforts.

We encourage the conscious recruitment, support, and nurturing 🌱
of non-internal individuals who will help spread your ideas:
⭐ Allies and 🚗 Ambassadors.

Both groups are deeply familiar with your #insights.
🎧 They’ve heard the message from you.
📢 They’ve embraced it, and they want to share it.
🏆 They probably even want you and your organization to succeed.

So, what’s the difference between an ⭐ Ally and an 🚗 Ambassador?

⭐ Allies open doors for you through introductions to their network.
They make warm introductions both in the places they work
and across through their broader network.

🚗 Ambassadors have a deeper understanding of your insights.
They are also comfortable speaking about the insights themselves.
Ambassadors are some of your most valuable followers and advocates.

Good ideas may attract an occasional ⭐ Ally or 🚗 Ambassador by chance.
We all know people who fall in love with an idea and advocate it.
But a thought leadership function needs to develop, track, and support these individuals,
especially if they are VIPs🏆 or key influencers.

If you’re looking for a deeper dive into these insights, read our new white paper
Or contact me, and we’ll chat about thought leadership
And how the OrgTL Canvas can propel your insights forward
To lasting success!

Until then, I invite you to read our white paper – and contact me if you have any thoughts or questions:
I write about:
#ThoughtLeadership #OrgTL and #Marketing