So how did you land a role in thought leadership at your organization?
You may find yourself drifting into thought leadership from another department. Or you may find yourself tapped by a senior leader to “figure this out for us.” And then suddenly, BAM! The words “thought leadership” appear in your title. Much like the line in the classic “Talking Heads” song, you may ask yourself, ”Well, how did I get here?”
If you’re shaking your head in surprise, you aren’t alone. We come here from many different roles. Content marketers, B2B marketers, brand strategy, journalism, research, analysts, even business unit line leaders. Some of us have even found our way here from strategy, HR, and public policy teams.
And our previous roles — whatever they were — deeply shape how we approach our work in organizational thought leadership. We draw upon different mental models, processes, and even measures of success. That means we have an opportunity to discover new ways of working in thought leadership by listening to colleagues and other organizations.
Each week, on the Leveraging Thought Leadership podcast, I shine the spotlight on someone who’s doing thought leadership work for an organization. We talk about their journey and the insights they’ve gained along the way. There’s a lot we can learn from each other. Please check the podcast out. I’ll leave a link in the comments below.