I’ve spent a lot of time reflecting on ideas.
And, more importantly, how people create insights.
Great insights are the core of thought leadership.
I’ve noticed a rather interesting pattern. 💡
There are four primary ways to create new ideas in thought leadership:
Forge, Sharpen, Weld, and Transport.
⚒ Forge: Hammer away at raw insights until you craft an idea.
🔪Sharpen: Take an existing idea and put a new edge on it.
⚡️Weld: Take ideas from two or more fields and combine them in a new way.
🚚 Transport: Take a well-established idea and move it into a new field.
All four of these ways can bring great insight.
They’re different ways of working.
And they often require different skills.
Some people seem to use one approach more than the others.
Other TLs use them all, moving fluidly between them as they craft their content.
How did you sharpen your insights?
Where did you find the key 🗝️ to your best ideas?
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#ThoughtLeadership #OrgTL and #Brand