Help people achieve *their* impossible.
That’s at the heart of thought leadership.
And that’s hard work. So, today a story and metaphor.
Yesterday, I helped my 80 year-old parents upgrade their mobile phones📲.
You probably know the drill.
📶Connect to wifi and the carrier
🔢Transfer data and photos
⬇️ Download apps and security patches
If you know what you’re doing, the project takes a few hours end-to-end.
Or if you’re uncomfortable with tech, like my parents, it would be a nightmare.
These sort of days remind me to be patient and humble.
I’ve learned a few lessons over the years working with my parents.
✅ We do the upgrade at their home (where they are comfortable).
✅ I set aside a day to teach and coach.
✅ We focus on connecting (rather than the tech).
My parents think I have amazing tech knowledge–
but I’d say that I’ve got just enough to get by.
I see the huge gaps in my knowledge.
Most techs at a Verizon store could run circles around me.
But my parents didn’t need world-changing insights.
They needed someone who would invest time in them.
And share knowledge they needed.
Use your knowledge and skills wisely.
Help someone achieve *their* impossible.
There’s a joy in that.
I write about
#ThoughtLeadership #OrgTL and #B2BMarketing
I publish on
Most weekdays and some weekends