Thought leadership ideas don’t reach scale on their own.
Whether or not money changes hands, the practitioner is selling an idea.
Recently, I’ve seen more and more organizations connect their thought leadership insights with the activities of their sales, business development, and customer service teams.
And then, I thought, “If the beating heart of thought leadership is sales and marketing, why aren’t we celebrating these amazing organizations?”
Thought Leadership Leverage, our podcast Leveraging Thought Leadership, and our friends at the Stevie Awards, go out of our way to help thought leadership practitioners find their voices -and use them.
It’s critical, especially in difficult times, that we help one another.
We all need to share ideas, and recognize amazing insights. That’s how we grow and learn,
What have you done lately, to spread the word?